{"id":205,"date":"2015-11-16T16:04:52","date_gmt":"2015-11-16T13:04:52","guid":{"rendered":"http:\/\/blog.buytvads.com\/?p=205"},"modified":"2015-11-16T16:04:52","modified_gmt":"2015-11-16T13:04:52","slug":"%ce%b7-%cf%84%ce%b7%ce%bb%ce%b5%cf%8c%cf%81%ce%b1%cf%83%ce%b7-%cf%84%ce%bf-%cf%80%ce%b9%ce%bf-%ce%b1%cf%80%ce%bf%cf%84%ce%b5%ce%bb%ce%b5%cf%83%ce%bc%ce%b1%cf%84%ce%b9%ce%ba%cf%8c-%ce%bc%ce%ad%cf%83","status":"publish","type":"post","link":"https:\/\/blog.buytvads.com\/?p=205","title":{"rendered":"\u0397 \u03c4\u03b7\u03bb\u03b5\u03cc\u03c1\u03b1\u03c3\u03b7 \u03c4\u03bf \u03c0\u03b9\u03bf \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03bc\u03ad\u03c3\u03bf \u03b3\u03b9\u03b1 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2"},"content":{"rendered":"<p><em>\u0397 \u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c4\u03b7\u03bb\u03b5\u03cc\u03c1\u03b1\u03c3\u03b7\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2, \u03bc\u03b5 \u03ac\u03bc\u03b5\u03c3\u03bf \u03ba\u03b1\u03b9 \u03ad\u03bc\u03bc\u03b5\u03c3\u03bf \u03c4\u03c1\u03cc\u03c0\u03bf, \u03bc\u03b5\u03bb\u03b5\u03c4\u03ae\u03b8\u03b7\u03ba\u03b5 \u03c3\u03b5 \u03c0\u03c1\u03cc\u03c3\u03c6\u03b1\u03c4\u03b7 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c0\u03bf\u03c5 \u03b4\u03b9\u03b5\u03be\u03ae\u03b3\u03b1\u03b3\u03b5 \u03b7 GroupM<\/em> <em>\u03b3\u03b9\u03b1 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03cc \u03c4\u03b7\u03c2 Thinkbox<\/em><em>. \u0397 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03b1\u03c0\u03ad\u03b4\u03b5\u03b9\u03be\u03b5 \u03c4\u03b7\u03bd \u03c5\u03c0\u03b5\u03c1\u03bf\u03c7\u03ae \u03c4\u03b7\u03c2 \u03c4\u03b7\u03bb\u03b5\u03bf\u03c0\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 \u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 \u03c4\u03c9\u03bd \u03ac\u03bb\u03bb\u03c9\u03bd \u03bc\u03ad\u03c3\u03c9\u03bd \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae\u03c2, \u03c9\u03c2 \u03bc\u03ad\u03c3\u03bf \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>\u0397 \u03b5\u03c0\u03b9\u03c1\u03c1\u03bf\u03ae \u03c4\u03b7\u03c2 \u03c4\u03b7\u03bb\u03b5\u03bf\u03c0\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03c5\u03b4\u03b9\u03ac\u03c3\u03c4\u03b1\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03b3\u03b9\u03b1 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2. \u0391\u03c5\u03c4\u03cc \u03c4\u03bf \u03c3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1 \u03b1\u03c0\u03bf\u03c4\u03c5\u03c0\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03bd\u03ad\u03b1\u03c2 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1\u03c2, \u03b7 \u03bf\u03c0\u03bf\u03af\u03b1 \u03b1\u03bd\u03b1\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03b9 \u03c4\u03bf \u03ba\u03bf\u03bc\u03b2\u03b9\u03ba\u03cc \u03c1\u03cc\u03bb\u03bf \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 \u03c3\u03c4\u03b7\u03bd \u03c4\u03b7\u03bb\u03b5\u03cc\u03c1\u03b1\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03bd\u03b1 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b5\u03bb\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03c5\u03c0\u03bf\u03c8\u03ae\u03c6\u03b9\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03bc\u03b9\u03b1\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1\u03c2 \u03ae \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2.<\/p>\n<p>\u0397 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u201cTV Response: new rules, new roles\u201d \u03b1\u03bd\u03b1\u03c4\u03ad\u03b8\u03b7\u03ba\u03b5 \u03c3\u03c4\u03b7\u03bd <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"http:\/\/www.groupm.com\/\">GroupM<\/a><\/span> \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"http:\/\/www.thinkbox.tv\/\">Thinkbox<\/a><\/span>, \u03c4\u03b7\u03bd \u03b5\u03c0\u03af\u03c3\u03b7\u03bc\u03b7 \u03b1\u03c1\u03c7\u03ae \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c4\u03b7\u03bb\u03b5\u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03c3\u03c4\u03bf \u0397\u03bd\u03c9\u03bc\u03ad\u03bd\u03bf \u0392\u03b1\u03c3\u03af\u03bb\u03b5\u03b9\u03bf. \u03a3\u03c4\u03b7 \u03b4\u03b9\u03ac\u03c1\u03ba\u03b5\u03b9\u03b1 \u03c4\u03b7\u03c2 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1\u03c2 \u03bc\u03b5\u03bb\u03b5\u03c4\u03ae\u03b8\u03b7\u03ba\u03b1\u03bd \u03c9\u03c2 \u03c0\u03c1\u03bf\u03c2 \u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03b1\u03c0\u03cc\u03ba\u03c1\u03b9\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03b5\u03af\u03c7\u03b1\u03bd \u03b1\u03c0\u03cc \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03b4\u03b9\u03ac\u03c6\u03bf\u03c1\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 \u03cc\u03c0\u03c9\u03c2 e-commerce, \u03ac\u03bc\u03b5\u03c3\u03b7 \u03ae \u03c4\u03b7\u03bb\u03b5\u03c6\u03c9\u03bd\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03ba\u03c4\u03bb. \u0391\u03bd\u03b1\u03bb\u03cd\u03b8\u03b7\u03ba\u03b1\u03bd 1.38 \u03b5\u03ba\u03b1\u03c4. \u03c4\u03b7\u03bb\u03b5\u03bf\u03c0\u03c4\u03b9\u03ba\u03ac \u03c3\u03c0\u03bf\u03c4 \u03b1\u03c0\u03cc 43 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 9 \u03c4\u03bf\u03bc\u03b5\u03af\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd\/\u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd. \u0395\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd, \u03b7 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03b1\u03c0\u03bf\u03c4\u03cd\u03c0\u03c9\u03c3\u03b5 \u03cc\u03c0\u03bf\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c0\u03c1\u03cc\u03c3\u03b8\u03b5\u03c4\u03b7 \u03b1\u03bd\u03c4\u03b1\u03c0\u03cc\u03ba\u03c1\u03b9\u03c3\u03b7 \u03b5\u03af\u03c7\u03b1\u03bd \u03bf\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2, \u03b7 \u03bf\u03c0\u03bf\u03af\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03c3\u03b5 \u03ac\u03bc\u03b5\u03c3\u03b1 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03bf\u03b8\u03b5\u03af \u03c3\u03b5 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b4\u03b1\u03c0\u03ac\u03bd\u03b7.<\/p>\n<p>\u03a4\u03b1 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b5\u03c5\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c4\u03b7\u03c2 GroupM \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03b1\u03ba\u03cc\u03bb\u03bf\u03c5\u03b8\u03b1:<\/p>\n<ol>\n<li><strong>\u03a3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03b5\u03c4\u03b1\u03b9 \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 \u03c4\u03bf 39% \u03c4\u03c9\u03bd \u03b2\u03c1\u03b1\u03c7\u03c5\u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03bc\u03c9\u03bd \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c3\u03bf\u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03bc\u03c9\u03bd \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd. <\/strong>\u03a3\u03c4\u03b7\u03bd \u03c4\u03b7\u03bb\u03b5\u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf 33% \u03c4\u03c9\u03bd \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd \u03b1\u03c5\u03c4\u03ce\u03bd, \u03c4\u03bf \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03b1\u03c0\u03cc \u03bf\u03c0\u03bf\u03b9\u03bf\u03b4\u03ae\u03c0\u03bf\u03c4\u03b5 \u03ac\u03bb\u03bb\u03bf \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae\u03c2<strong>.<\/strong> \u03a3\u03c5\u03b3\u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ac, \u03c4\u03bf 22% \u03c0\u03c1\u03bf\u03ae\u03bb\u03b8\u03b5 \u03b1\u03c0\u03cc \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03c3\u03b5 \u03bc\u03b7\u03c7\u03b1\u03bd\u03ad\u03c2 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03c3\u03c4\u03bf Internet, \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae \u03c3\u03c4\u03bf internet (display) 12%, \u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03a3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c4\u03ce\u03bd 10%, \u03ad\u03bd\u03c4\u03c5\u03c0\u03b7 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae 8%, \u03c1\u03b1\u03b4\u03b9\u03bf\u03c6\u03c9\u03bd\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 3% \u03ba\u03b1\u03b9 1% \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03c3\u03b5 \u03b5\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c7\u03ce\u03c1\u03bf\u03c5\u03c2.<\/li>\n<li><strong>\u0397 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae \u03c3\u03c4\u03b7\u03bd \u03c4\u03b7\u03bb\u03b5\u03cc\u03c1\u03b1\u03c3\u03b7 \u03b5\u03bd\u03af\u03c3\u03c7\u03c5\u03c3\u03b5 \u03c4\u03b7\u03bd \u03b1\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u03b1\u03bd\u03c4\u03b1\u03c0\u03cc\u03ba\u03c1\u03b9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03ac\u03bb\u03bb\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2.<\/strong> \u03a3\u03c4\u03b7\u03bd \u03c4\u03b7\u03bb\u03b5\u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c4\u03bf 31% \u03c4\u03c9\u03bd \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ae\u03bb\u03b8\u03b1\u03bd \u03b1\u03c0\u03cc \u03c4\u03bf \u03c4\u03b7\u03bb\u03ad\u03c6\u03c9\u03bd\u03bf, \u03c4\u03bf 35% \u03c4\u03c9\u03bd \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ae\u03bb\u03b8\u03b1\u03bd \u03b1\u03c0\u2019 \u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf 32% \u03c4\u03c9\u03bd \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ae\u03bb\u03b8\u03b1\u03bd \u03b1\u03c0\u03cc \u03c4\u03b1 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03ac \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03c0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7\u03c2.<\/li>\n<li><strong>\u0397 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae \u03c3\u03c4\u03b7\u03bd \u03c4\u03b7\u03bb\u03b5\u03cc\u03c1\u03b1\u03c3\u03b7 \u03b5\u03bd\u03af\u03c3\u03c7\u03c5\u03c3\u03b5 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03ad\u03bc\u03bc\u03b5\u03c3\u03b7 \u03b1\u03bd\u03c4\u03b1\u03c0\u03cc\u03ba\u03c1\u03b9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03c3\u03c4\u03b1 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03ac \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae\u03c2.<\/strong> \u03a0\u03b9\u03bf \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1, \u03b7 \u03c4\u03b7\u03bb\u03b5\u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03c0\u03b1\u03c1\u03ae\u03b3\u03b1\u03b3\u03b5 \u03c4\u03bf 32% \u03c4\u03c9\u03bd \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd \u03bc\u03ad\u03c3\u03c9 \u03c4\u03c9\u03bd online \u03bc\u03b7\u03c7\u03b1\u03bd\u03ce\u03bd \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2, \u03c4\u03bf 30% \u03c4\u03c9\u03bd \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd \u03bc\u03ad\u03c3\u03c9 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae\u03c2 \u03c3\u03c4\u03bf internet (display) \u03ba\u03b1\u03b9 \u03c4\u03bf 20% \u03c4\u03c9\u03bd \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd \u03b1\u03c0\u03cc \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c4\u03ce\u03bd.<\/li>\n<\/ol>\n<p><strong>\u03a0\u03b7\u03b3\u03ae:<\/strong> <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"http:\/\/www.warc.com\/LatestNews\/News\/EmailNews.news?ID=35677\">warc.com<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0397 \u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c4\u03b7\u03bb\u03b5\u03cc\u03c1\u03b1\u03c3\u03b7\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2, \u03bc\u03b5 \u03ac\u03bc\u03b5\u03c3\u03bf \u03ba\u03b1\u03b9 \u03ad\u03bc\u03bc\u03b5\u03c3\u03bf \u03c4\u03c1\u03cc\u03c0\u03bf, \u03bc\u03b5\u03bb\u03b5\u03c4\u03ae\u03b8\u03b7\u03ba\u03b5 \u03c3\u03b5 \u03c0\u03c1\u03cc\u03c3\u03c6\u03b1\u03c4\u03b7 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c0\u03bf\u03c5 \u03b4\u03b9\u03b5\u03be\u03ae\u03b3\u03b1\u03b3\u03b5 \u03b7 GroupM \u03b3\u03b9\u03b1 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03cc \u03c4\u03b7\u03c2 Thinkbox. \u0397 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03b1\u03c0\u03ad\u03b4\u03b5\u03b9\u03be\u03b5 \u03c4\u03b7\u03bd \u03c5\u03c0\u03b5\u03c1\u03bf\u03c7\u03ae \u03c4\u03b7\u03c2 \u03c4\u03b7\u03bb\u03b5\u03bf\u03c0\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 \u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 \u03c4\u03c9\u03bd \u03ac\u03bb\u03bb\u03c9\u03bd \u03bc\u03ad\u03c3\u03c9\u03bd \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae\u03c2, \u03c9\u03c2 \u03bc\u03ad\u03c3\u03bf \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd &hellip; <a href=\"https:\/\/blog.buytvads.com\/?p=205\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":210,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7,19],"tags":[18,17,23,22,24,21,20,14],"_links":{"self":[{"href":"https:\/\/blog.buytvads.com\/index.php?rest_route=\/wp\/v2\/posts\/205"}],"collection":[{"href":"https:\/\/blog.buytvads.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.buytvads.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.buytvads.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.buytvads.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=205"}],"version-history":[{"count":2,"href":"https:\/\/blog.buytvads.com\/index.php?rest_route=\/wp\/v2\/posts\/205\/revisions"}],"predecessor-version":[{"id":207,"href":"https:\/\/blog.buytvads.com\/index.php?rest_route=\/wp\/v2\/posts\/205\/revisions\/207"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.buytvads.com\/index.php?rest_route=\/wp\/v2\/media\/210"}],"wp:attachment":[{"href":"https:\/\/blog.buytvads.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.buytvads.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.buytvads.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}